In a six-month collaboration with the Development team, we revamped McDonald's order delivery website for Israel. Focused on enhancing UX/UI, our goal was to ensure a seamless, mobile-friendly ordering experience with a fresh, clean design.
We began the project by conducting research on the target audience, which consisted of SaaS companies looking to optimize their revenue analysis processes. Based on this research, we developed a design approach that focused on delivering a clear and concise message to the audience.
Adapting McDonald's global brand guidelines to reflect local tastes and culture. All while incorporating the new transition in their color scheme by using more green. In addition, designing the platform to align with McDonald’s values of fast almost immediate service and encourage users to purchase right away.
Incorporating McDonald's new green color scheme while minimizing the traditional red and adding more green.
Also adding the McCoins to the platform in a way that allowed users to understand how to earn, use, and gain them.
We conducted research in order to grasp, and fully understand, the unique preferences of Israeli consumers for online food ordering.
As well as, to focus on consumers that aren’t new to McDonald’s but returning customers.
“ Pixelwrapped demonstrated an impressive understanding of our brand's needs and audience preferences. ”
We recently collaborated with them on several projects to design responsive websites and mobile Apps for leading companies in Israel, and their performance was outstanding.
Pixelwrapped demonstrated an impressive understanding of our brand's needs and audience preferences. They skillfully translated the brand books into a visually engaging digital experience that perfectly captured the essence of the brands while adhering to industry standards and best practices. The designs were not only aesthetically pleasing but also highly functional and user-friendly across various devices.
Throughout the projects, Pixelwrapped maintained clear and open communication, actively soliciting feedback and incorporating our input into the design process. Their professionalism, attention to detail, and commitment to meeting deadlines were instrumental in the successful completion of the projects.
I wholeheartedly endorse Pixelwrapped and look forward to the opportunity to work with them again on future projects.
Integrating global brand identity changes to create a clean, friendly, and quick service with a UI reflecting these values.
Through collaboration with Inmanage, the project achieved its objectives of enhancing the UX/UI of McDonald's order delivery website for the Israeli market. By understanding local preferences, aligning with brand guidelines, and transitioning to the new color scheme, the redesign effectively met the needs of Israeli consumers while maintaining McDonald's brand identity.
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